Press Coverage


Why is Platinum Jewelry so Desirable

Platinum jewelry is one of the most desired precious metals for many reasons. First of all it is a very strong metal. When pairing it with a gemstone such as diamonds, platinum is favored because its density makes it the most secure setting. It’s also very durable, and, while it may scratch or develop a patina, platinum jewelry can be easily polished and made to look like new by simply buffing it with a soft cloth. Many people, however, choose not to do this as they love the patina of their platinum jewelry and the unique look of it.

In addition to its beauty and durability, people also choose platinum jewelry for its purity and the fact that it is a rare and sought after precious metal. Platinum jewelry is crafted from mainly platinum and very few added metals. Its purity makes it both beautiful and lustrous but also naturally hypoallergenic for those with sensitive skin. It also means you will never need to worry about re-plating your platinum jewelry as the white color you love so much is its natural color.

Buying platinum jewelry means you are getting fine jewelry that will retain value because of its rarity, look beautiful for years to come because of its durability, and maintain its beautiful white luster because of its purity.