Platinum jewelry is rarer than gold jewelry and offers an elegant, timeless look you’ll love. Many people compare this precious metal to white gold jewelry, however, there is actually a huge difference.
White gold is made through a process of combining copper and silver in addition to small amounts of nickel and zinc. Therefore, it does not have the same purity, strength or durability that platinum jewelry has and weighs about 60% less. Furthermore, you’re going to love the natural white luster that you can only get from platinum jewelry.
Your platinum jewelry piece can last forever – an heirloom to be passed down through the generations – if properly cared for. Treat your platinum jewelry with care just as you would your gold jewelry or other precious metals. Use a gentle jewelry cleaner or, better yet, take it to a professional jeweler to have it cleaned.
Store your platinum jewelry carefully. You can wrap it in a soft cloth to keep it separate from other pieces in your jewelry box and avoid scratches and tarnish. The beauty of platinum jewelry is its durability. Other precious metals, when scratched, actually lose metal. Platinum, however, is only displaced or separated when scratched.
This process creates a lovely natural patina. Many people actually find this unique matte luster more desirable. You’ll wear your platinum jewelry with pride for years to come with just a little bit of care, and any wear and tear that does occur will only enhance the beauty.